Community

We rice by lifting others

Beyond nourishing the body, we hope our rice can help spread kindness, bring people together, and inspire a chain of goodness that ripples through our community.

Our Symbol

Why the crane?

The crane symbolises longevity — endurance, and a life well-lived. At SōngHè, that same spirit drives our lasting commitment to spreading kindness and doing good. This belief comes alive through our Kindness Campaign, where communities come together and fold paper cranes — turning that simple act into rice donations for those in need.

In Action

Folding cranes, feeding communities

For every paper crane folded, SōngHè donates a portion of rice to those in need. What started as a simple gesture has grown into a movement — with schools, institutes, and organisations across Singapore folding cranes and turning them into real support for their communities.

Featured Campaign

Unlock Goodness with SōngHè at ARTBOX

At ARTBOX, we found a fun, unexpected way to bring our values of kindness and giving to a new generation. Through engaging activities at our booth, participants had the chance to contribute to a rice donation for those in need — turning a festival moment into real support for our community.

On the Field

Backing the games Singapore loves

Good deeds show up in many forms — including cheering on the sports our community loves. SōngHè has proudly sponsored events like the Pickleball EPIC World Championship, the SōngHè SG Snooker Open, and more — bringing our spirit of goodness to the courts and tables where Singapore comes together.

Recognition

We're a Champion of Good

We've been recognised as a Champion of Good — the highest tier of recognition under the National Volunteer & Philanthropy Centre's (NVPC) Company of Good Recognition System, awarded to us for 2026 to 2029. It's a reflection of our ongoing commitment to giving back and inspiring positive change across Singapore.

Want to partner with us on a community initiative?

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