At SōngHè, we believe rice is more than food — it's a quiet symbol of love passed down from one generation to the next. That belief comes down to three things: striving to do right by people, giving back to our community, and never cutting corners on quality. Since 1990, that's been our promise.
Nourishing lives since 1990
From family meals to festive celebrations, SōngHè has earned the trust of hawkers, restaurants, and Singaporean homes by staying true to one ideal: Good Man. Good Deeds. Good Rice.
Every grain we bring to your table is a reflection of respect for tradition and the conviction that eating well should bring peace of mind. Whether it's our signature Thai Hom Mali Fragrant Rice, our wholegrain rice series, or our newest nutrient-enriched SōngHè Plus, we are committed to nourishing lives in a way that feels both familiar and forward-looking.
As we continue to grow, our focus remains the same, but our ambitions go further. We're committed to doing more than providing reliable staples — we're here to enrich lives, through better food choices, meaningful support, and a deeper connection to the people we serve.
Because at the heart of every meal is a story — and ours is one of integrity, quality, and the quiet joy of sharing good rice with the people you love.
Vision
To be Singapore's number one rice brand and eventually a globally recognised name, known for being and doing good.
Mission
To provide high-quality rice that enriches lives, while supporting communities through ethical practices and meaningful contributions.